[BAIDU, INC. UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS (Amounts in thousands of Renminbi (“RMB”), and in thousands of U.S. Dollars (“US$”), except for number of shares and per share data) As of December 31, As of September 30, As of September 30, RMB RMB US$ ASSETS Current assets: Cash and cash equivalents 4,127,482 2,574,160 409,585 Restricted cash] [Nine Months Ended September 30, 2012 Compared to Nine Months Ended September 30, 2011 Revenues Operating Costs and Expenses • Cost of Revenues • Traffic Acquisition Costs • Bandwidth Costs and Depreciation Expenses • Sales Tax and Surcharges • Operational Costs 1 • Selling, General and Administrative Expenses • Total salaries and benefits and staff-related expenses increased by 42.8% from] [BAIDU, INC. Robin Yanhong Li Chairman and Chief Executive Officer EX-101.INS XBRL Taxonomy Instance Document EX-101.SCH XBRL Taxonomy Extension Schema Document EX-101.CAL XBRL Taxonomy Calculation Linkbase Document EX-101.DEF XBRL Taxonomy Extension Definition Linkbase Document EX-101.LAB XBRL Taxonomy Label Linkbase Document EX-101.PRE XBRL Taxonomy Presentation Linkbase Document 6-K 1 d432235d6k.htm FORM 6-K]

[Baidu Announces Third Quarter 2012 Results BEIJING, Oct. 29, 2012 – Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the third quarter ended September 30, 2012 1 . Third Quarter 2012 Highlights • Total revenues • Operating profit • Net income attributable to Baidu Diluted earnings attributable to Baidu per] [FORM 6-K BAIDU, INC. Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China x ¨ Form 20-F ¨ ¨ BAIDU, INC. Robin Yanhong Li Chief Executive Officer 6-K 1 d431401d6k.htm FORM 6-K]