[SCHEDULE TO (Amendment No. 2) (Rule 14d-100) Tender Offer Statement under Section 14(d)(1) or 13(e)(1) EXCEED COMPANY LTD. (Name of Subject Company (Issuer)) EXCEED COMPANY LTD. (Names of Filing Persons (Issuer)) (Title of Class of Securities) G32335112 (CUSIP Number of Class of Securities) Lin Shuipan Chairman and Chief Executive Officer Suite 8, 20/F, One International Finance Centre 1 Harbour View] [SUPPLEMENT NO. 1 DATED JANUARY 5, 2010 TO OFFER LETTER TO PURCHASE ORDINARY SHARES OF EXCEED COMPANY LTD. NOVEMBER 30, 2009 THE OFFER HAS BEEN EXTENDED. THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON FRIDAY, FEBRUARY 26, 2010, UNLESS THE OFFER IS FURTHER EXTENDED. Offer to Purchase This Supplement (this “Supplement”) supplements and] [Exceed Company Ltd. Announces Amendment to Exchange th ABOUT EXCEED COMPANY LTD Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. It is one of the leading domestic sports and leisurewear brands in China in terms of market share by sales revenue. Since operations began in 2002, Exceed]

[SCHEDULE TO (Amendment No. 1) (Rule 14d-100) Tender Offer Statement under Section 14(d)(1) or 13(e)(1) EXCEED COMPANY LTD. (Name of Subject Company (Issuer)) EXCEED COMPANY LTD. (Names of Filing Persons (Issuer)) (Title of Class of Securities) G32335112 (CUSIP Number of Class of Securities) Lin Shuipan Chairman and Chief Executive Officer 23/F, One Hong Commercial Building 145 Hennessy Road Wanchai, Hong] [th The foregoing reference to the offer and any other related transactions shall not constitute an offer to buy or exchange securities or constitute the solicitation of an offer to sell or exchange any securities in Exceed or any of its subsidiaries. ABOUT EXCEED COMPANY LTD Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories]