[November 18, 2010 VIA EDGAR Mr. John Reynolds Assistant Director Division of Corporation Finance Re: Exceed Company Ltd. Form 20-F for the year ended December 31, 2009 Filed April 7, 2010 and amended August 23, 2010 and October 13, 2010 File No. 1-33799 Dear Mr. Reynolds: The purpose of this letter is to respond to your letter dated November 10,]
[November 18, 2010 VIA EDGAR Mr. John Reynolds Assistant Director Division of Corporation Finance Re: Exceed Company Ltd. Form 20-F for the year ended December 31, 2009 Filed April 7, 2010 and amended August 23, 2010 and October 13, 2010 File No. 1-33799 Dear Mr. Reynolds: The purpose of this letter is to respond to your letter dated November 10,]
[EXCEED COMPANY LTD. 2010 THIRD QUARTER FINANCIAL RESULTS Revenue up 25.8% year-over-year to RMB832.4 million Net profit up 98.6% year-over-year to RMB111.0 million Fujian, China, November 15, 2010 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- EXPLANATORY NOTE Exceed Company Ltd. Dated: November 15, 2010]
[EXCEED COMPANY LTD. 2010 THIRD QUARTER FINANCIAL RESULTS Revenue up 25.8% year-over-year to RMB832.4 million Net profit up 98.6% year-over-year to RMB111.0 million Fujian, China, November 15, 2010 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- EXPLANATORY NOTE Exceed Company Ltd. Dated: November 15, 2010]
[EXCEED COMPANY LTD TO ATTEND THE CITIBANK HK/CHINA MINI CONFERENCE Fujian, China http://www.ir.x dlong.cn For further information, including presentations for download, please visit the Company’s website at About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes 82- Exceed Company Ltd.]
[EXCEED COMPANY LTD TO ATTEND THE CITIBANK HK/CHINA MINI CONFERENCE Fujian, China http://www.ir.x dlong.cn For further information, including presentations for download, please visit the Company’s website at About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes 82- Exceed Company Ltd.]
[EXCEED SCHEDULES 2010 THIRD QUARTER FINANCIAL RESULTS RELEASE FOR MONDAY, NOVEMBER 15, 2010 Earnings Conference Call and Webcast to be Held on Tuesday, November 16, 2010 at 5:00 am (Pacific) / 8:00 am (Eastern) / 9:00 pm (Beijing/Hong Kong) Fujian, China http://www. ir.xdlong.cn The earnings press release will be available on the investor relations page of the Exceed website at] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes 82- Exceed Company Ltd.]
[EXCEED SCHEDULES 2010 THIRD QUARTER FINANCIAL RESULTS RELEASE FOR MONDAY, NOVEMBER 15, 2010 Earnings Conference Call and Webcast to be Held on Tuesday, November 16, 2010 at 5:00 am (Pacific) / 8:00 am (Eastern) / 9:00 pm (Beijing/Hong Kong) Fujian, China http://www. ir.xdlong.cn The earnings press release will be available on the investor relations page of the Exceed website at] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes 82- Exceed Company Ltd.]
