[EXCEED COMPANY LTD. TO HOLD ITS Fujian, China www.ir.xdlong.cn akotlova@islandstocktransfer.com http://www.proxyandprinting.com/#!vote-your-proxy About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed] [IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE SHAREHOLDER MEETING TO BE HELD ON WEDNESDAY, JULY 31, 2013 Dear Shareholder: The proxy materials for our 2013 Annual Meeting of Shareholders are available on the Internet. We believe that this electronic delivery process expedites our shareholder’s receipt of proxy materials, while also lowering costs and reducing the environmental impact] [EXCEED COMPANY LTD. Annual General Meeting July 31, 2013 Agenda 1. Call to Order 2. 3. Ratification of the re-appointment of Crowe Horwath (HK) CPA Limited as the independent registered public accounting firm for the current fiscal year (vote by shareholders) 4. To transact such other business as may properly come before the meeting or any adjournment or postponement thereof] []

[Exceed Company Ltd. 2013 FiRST quarter financial Results Fujian, China, May 15, 2013 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of the “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial results for the first quarter ended March 31, 2013. Financial Highlights – 2013 First] []

[EXCEED COMPANY LIMITED FOURTH QUARTER AND FULL YEAR 2012 FINANCIAL RESULTS Fujian, China, March 27, 2013 – Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or the “Company”), the owner and operator of the “Xidelong” brand and one of the leading domestic sportswear brands in China, today released its financial results for the fourth quarter and full year ended December 31, 2012.] []

[Exceed Company Ltd. 2012 THIRD quarter financial Results Fujian, China, November 15, 2012 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of the “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial results for the third quarter ended September 30, 2012. Financial Highlights – Third quarter] []

[Exceed Company Ltd. 2012 second quarter financial Results Second quarter 2012 revenue of RMB562.0 million, exceeding guidance Fujian, China, August 13, 2012 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of the “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial results for the second quarter] []

[SHAREHOLDERS OF EXCEED COMPANY LTD. Approve all BOARD Proposals at 2012 Annual General Meeting Fujian, China 1. To ratify the selection of Crowe Horwath (HK) CPA Limited as independent auditors; and 2. About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began] []