BIDU [Baidu] 424B5: (Original Filing)

[Prospectus Supplement ABOUT THIS PROSPECTUS SUPPLEMENT S-1 WHERE YOU CAN FIND MORE INFORMATION S-2 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE S-2 S-3 PROSPECTUS SUPPLEMENT SUMMARY S-4 RISK FACTORS S-11 CERTAIN FINANCIAL DATA S-15 USE OF PROCEEDS S-21 EXCHANGE RATE INFORMATION S-22 CAPITALIZATION S-23 DESCRIPTION OF THE NOTES S-24 TAXATION S-35 UNDERWRITING S-38 LEGAL MATTERS S-43 EXPERTS S-43 UNAUDITED INTERIM CONDENSED]

BIDU [Baidu] 424B5: Prospectus Supplement ABOUT THIS PROSPECTUS SUPPLEMENT S-1 WHERE

[Prospectus Supplement ABOUT THIS PROSPECTUS SUPPLEMENT S-1 WHERE YOU CAN FIND MORE INFORMATION S-2 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE S-2 S-3 PROSPECTUS SUPPLEMENT SUMMARY S-4 RISK FACTORS S-11 CERTAIN FINANCIAL DATA S-15 USE OF PROCEEDS S-21 EXCHANGE RATE INFORMATION S-22 CAPITALIZATION S-23 DESCRIPTION OF THE NOTES S-24 TAXATION S-35 UNDERWRITING S-38 LEGAL MATTERS S-43 EXPERTS S-43 UNAUDITED INTERIM CONDENSED]

BIDU [Baidu] FWP: (Original Filing)

[Registration Statement No. 333-184757 Issuer Free Writing Prospectus dated July 30, 2013 Relating to Preliminary Prospectus Supplement dated July 30, 2013 BAIDU, INC. Pricing Term Sheet 3.250% Notes due 2018 (the “Notes”) Issuer: Principal Amount: Coupon (Interest Rate): 3.250% Public Offering Price: 99.835% of face amount Ranking: Format: Listing: Minimum Denomination: Yield to Maturity: 3.286% Spread to Benchmark Treasury: 1.900%]

BIDU [Baidu] FWP: Registration Statement No. 333-184757 Issuer Free Writing Prospectus

[Registration Statement No. 333-184757 Issuer Free Writing Prospectus dated July 30, 2013 Relating to Preliminary Prospectus Supplement dated July 30, 2013 BAIDU, INC. Pricing Term Sheet 3.250% Notes due 2018 (the “Notes”) Issuer: Principal Amount: Coupon (Interest Rate): 3.250% Public Offering Price: 99.835% of face amount Ranking: Format: Listing: Minimum Denomination: Yield to Maturity: 3.286% Spread to Benchmark Treasury: 1.900%]

BIDU [Baidu] 6-K: (Original Filing)

[BAIDU, INC. $ % Notes due 20 Underwriting Agreement , 2013 [ ] As Representatives of the several Underwriters listed in Schedule 1 hereto Ladies and Gentlemen: Company Underwriters Representatives Securities Original Indenture Second Supplemental Indenture Indenture Trustee Baidu, Inc., an exempted company limited by shares under the laws of the Cayman Islands (the “ Registration Statement Commission Securities Act] [BAIDU, INC. Robin Yanhong Li Chairman and Chief Executive Officer 6-K 1 d575033d6k.htm FORM 6-K]

BIDU [Baidu] 6-K: BAIDU, INC. $ % Notes due 20 Underwriting

[BAIDU, INC. $ % Notes due 20 Underwriting Agreement , 2013 [ ] As Representatives of the several Underwriters listed in Schedule 1 hereto Ladies and Gentlemen: Company Underwriters Representatives Securities Original Indenture Second Supplemental Indenture Indenture Trustee Baidu, Inc., an exempted company limited by shares under the laws of the Cayman Islands (the “ Registration Statement Commission Securities Act] [BAIDU, INC. Robin Yanhong Li Chairman and Chief Executive Officer 6-K 1 d575033d6k.htm FORM 6-K]

BIDU [Baidu] 6-K: (Original Filing)

[Baidu Announces Proposed Debt Offering The joint bookrunners of the offering are J.P. Morgan Securities LLC and Goldman Sachs (Asia) L.L.C. About Baidu Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides] [FORM 6-K BAIDU, INC. Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China x ¨ Form 20-F ¨ ¨ BAIDU, INC. Robin Yanhong Li Chairman and Chief Executive Officer 6-K 1 d575003d6k.htm FORM 6-K]

BIDU [Baidu] 6-K: Baidu Announces Proposed Debt Offering The joint bookrunners

[Baidu Announces Proposed Debt Offering The joint bookrunners of the offering are J.P. Morgan Securities LLC and Goldman Sachs (Asia) L.L.C. About Baidu Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides] [FORM 6-K BAIDU, INC. Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China x ¨ Form 20-F ¨ ¨ BAIDU, INC. Robin Yanhong Li Chairman and Chief Executive Officer 6-K 1 d575003d6k.htm FORM 6-K]

BIDU [Baidu] 6-K: (Original Filing)

[Baidu Announces Second Quarter 2013 Results BEIJING, China, July 24, 2013 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2013 1 . Second Quarter 2013 Highlights • Total revenues • Operating profit • Net income attributable to Baidu Diluted] [FORM 6-K BAIDU, INC. Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China x ¨ Form 20-F ¨ ¨ BAIDU, INC. Jennifer Xinzhe Li Chief Financial Officer 6-K 1 d575952d6k.htm FORM 6-K]

BIDU [Baidu] 6-K: Baidu Announces Second Quarter 2013 Results BEIJING, China,

[Baidu Announces Second Quarter 2013 Results BEIJING, China, July 24, 2013 – Baidu, Inc. (NASDAQ: BIDU) (“Baidu” or the “Company”), the leading Chinese language Internet search provider, today announced its unaudited financial results for the second quarter ended June 30, 2013 1 . Second Quarter 2013 Highlights • Total revenues • Operating profit • Net income attributable to Baidu Diluted] [FORM 6-K BAIDU, INC. Baidu Campus No. 10 Shangdi 10th Street Haidian District, Beijing 100085 The People’s Republic of China x ¨ Form 20-F ¨ ¨ BAIDU, INC. Jennifer Xinzhe Li Chief Financial Officer 6-K 1 d575952d6k.htm FORM 6-K]

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