[Dangdang Appoints Jun Zou as Chief Financial Officer BEIJING, October 29, 2012 — E-Commerce China Dangdang Inc. (“Dangdang”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced the appointment of Jun Zou as chief financial officer of Dangdang, effective October 29, 2012. “We are pleased to welcome Mr. Zou to our senior management team at Dangdang,” said Ms.] [E-COMMERCE CHINA DANGDANG INC. Peggy Yu Yu Executive Chairwoman of the Board of Directors 2 Description]

[E-Commerce China Dangdang Inc. to Hold Annual General Meeting on November 12, 2012 Beijing, China, October 22, 2012 – E-Commerce China Dangdang Inc. (“Dangdang” or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China,, today announced that it will hold its annual general meeting of shareholders at 12/F, Jing An Center, No. 8 North Third Ring Road East,] [E-COMMERCE CHINA DANGDANG INC. (Incorporated in the Cayman Islands with limited liability) (NYSE Ticker: DANG) NOTICE OF ANNUAL GENERAL MEETING to be held on November 12, 2012 NOTICE IS HEREBY GIVEN that an annual general meeting of E-Commerce China Dangdang Inc. (the “Company”) will be held at 12/F, Jing An Center, No. 8 North Third Ring Road East, Chaoyang District,] [E-COMMERCE CHINA DANGDANG INC. (Incorporated in the Cayman Islands with limited liability) (NYSE Ticker: DANG) Form of Proxy for Annual General Meeting to be held on November 12, 2012 (or any adjourned or postponed meeting thereof) Introduction Company Common Shares AGM AGM Notice This Form of Proxy is furnished in connection with the solicitation by the Board of Directors of] [¢ ¢ Annual General Meeting of E-Commerce China Dangdang Inc. See Voting Instruction On Reverse Side. Please make your marks like this: x Use pen only For Against Abstain Resolution 1. 2. Authorization of each of the directors to take any and every action that might be necessary to effect the foregoing resolutions as such director, in his or her] [E-COMMERCE CHINA DANGDANG INC. By : Name : Peggy Yu Yu Title : Executive Chairwoman of the Board of Directors]

[Dangdang Announces Second Quarter 2012 Results Net Revenues in Q2 2012 Increased by 53% Year-Over-Year Media Revenue in Q2 2012 Increased by 32% Year-Over-Year General Merchandise Revenue in Q2 2012 Increased by 110% Year-Over-Year Beijing, China, August 16, 2012 — E-Commerce China Dangdang Inc. (“Dangdang” or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced its] [E-COMMERCE CHINA DANGDANG INC. By : Name : Peggy Yu Yu Title : Executive Chairwoman of the Board of Directors]

[Dangdang Announces First Quarter 2012 Results Net Revenues in Q1 2012 Increased by 58% Year-Over-Year Media Revenue in Q1 2012 Increased by 35% Year-Over-Year General Merchandise Revenue in Q1 2012 Increased by 124% Year-Over-Year Beijing, China, May 17, 2012 – E-Commerce China Dangdang Inc. (“Dangdang” or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced its] [E-COMMERCE CHINA DANGDANG INC. Conor Chia-hung Yang]

[Dangdang Announces CFO Resignation April 16, 2012 — E-Commerce China Dangdang Inc. (“Dangdang’ or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that Conor Chia-huang Yang, the chief financial officer of the Company, has tendered his resignation for personal reasons. Conor will remain with the Company for a transition period up to three months. Meanwhile,] [E-COMMERCE CHINA DANGDANG INC. By : Name : Conor Chia-hung Yang Title : Chief Financial Officer 2]