LONG [eLong,] SC 13G/A: (Original Filing)
[CUSIP No. 290138205 1. Names of Reporting Persons. I.R.S. Identification Nos. of above persons (entities only) Expedia Asia Pacific Alpha Limited (formerly known as IACT Asia Pacific Limited) No I.R.S Identification Number 2. Check the Appropriate Box if a Member of a Group (See Instructions) x ¨ (a) 3. SEC Use Only 4. Citizenship or Place of Organization Cayman]