[Phoenix New Media to Hold 2016 Annual General Meeting on October 1 8 , 2016 BEIJING, China, Holders of record of ordinary shares of the Company at the close of business on The notice of the annual general meeting, which sets forth the resolutions to be submitted to shareholder approval at the annual general meeting About Phoenix New Media Limited] [PHOENIX NEW MEDIA LIMITED (Incorporated in the Cayman Islands with limited liability) NOTICE OF ANNUAL GENERAL MEETING to Be Held on October 18, 2016 NOTICE IS HEREBY GIVEN AGM Company 1. 2. Independent Auditor 3. 4. 5. 6. 7. (Terms used but not defined in this Notice shall have the same meaning as defined in the Proxy Statement attached) And] [PHOENIX NEW MEDIA LIMITED Sinolight Plaza, Floor 16 No. 4 Qiyang Road Wangjing, Chaoyang District Beijing 100102 People’s Republic of China PROXY STATEMENT General Company The board of directors of Phoenix New Media Limited (the “ AGM This Proxy Statement can be accessed, free of charge, on the Investor Relations section of the Company’s website at http://ir.ifeng.com from September 6,] [PHOENIX NEW MEDIA LIMITED Company (the “ P R O X Y I/We of 1 2 3 No. PROPOSALS FOR AGAINST ABSTAIN 1. To receive the audited consolidated financial statements of the Company for the fiscal year ended December 31, 2015. 2. Independent Auditor To approve the re-appointment of PricewaterhouseCoopers Zhong Tian LLP as independent auditor of the Company (the] [Phoenix New Media Limited TO THE REGISTERED HOLDERS OF AMERICAN DEPOSITARY RECEIPTS REPRESENTING ORDINARY SHARES OF Phoenix New Media Limited Please refer to the reverse side of this card for the Resolutions to be voted at the Meeting. FOLD AND DETACH HERE Ordinary Resolutions The Board of Directors unanimously recommends a vote FOR all the Resolutions.] [001-35158 PHOENIX NEW MEDIA LIMITED Sinolight Plaza, Floor 16 Form 20-F x o o o Yes o x TABLE OF CONTENTS 2 PHOENIX NEW MEDIA LIMITED]