[____________________ FORM F-6 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 For Depositary Shares Evidenced by American Depositary Receipts ___________________ Phoenix New Media Limited (Exact name of issuer of deposited securities as specified in its charter) n/a Cayman Islands (Jurisdiction of incorporation or organization of issuer) JPMORGAN CHASE BANK, N.A. (Exact name of depositary as specified in its charter) 4] [J.P.Morgan TABLE OF CONTENTS Page PARTIES 1 RECITALS 1 Section 1. Certain Definitions (a) ADR Register 1 (b) ADRs; Direct Registration ADRs 1 (c) ADS 2 (d) Custodian 2 (e) Deliver, execute, issue et al. 2 (f) Delivery Order 2 (g)] [Ziegler, Ziegler & Associates LLP Counselors at Law 570 Lexington Avenue, Suite 2405 New York, New York 10022 (212) 319-7600 Telecopier (212) 319-7605 July 12, 2016 JPMorgan Chase Bank, N.A., as Depositary 4 New York Plaza, Floor 12 New York, New York 10004 American Depositary Shares evidenced by American Depositary Receipts for class A ordinary shares of Phoenix New Media]