[Use these links to rapidly review the document PRELIMINARY PROXY STATEMENT OF THE COMPANY Shareholders of Taomee Holdings Limited You are cordially invited to attend an extraordinary general meeting of shareholders of Taomee Holdings Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands (the "Company"), to be held on At the extraordinary general meeting,] [Execution Version EQUITY COMMITMENT LETTER December 11, 2015 Orient TM Parent Limited 36/F, Building No. 2, Orient International Financial Plaza 318 South Zhongshan Road Shanghai 200010 People’s Republic of China Ladies and Gentlemen: Merger Agreement Company Parent Merger Sub Equity Commitment Letter We refer to the Agreement and Plan of Merger dated as of the date hereof (as may be] [Taomee Holdings Limited Fairness Analysis Presented to the Special Committee of Independent Directors December 11, 2015 The information contained herein is of a confidential nature and is intended for the use of the persons or firm to whom it is furnished by us. Reproduction, publication, or dissemination of portions hereof may not be made without prior approval of Duff &] [SCHEDULE 13E-3 RULE 13e-3 TRANSACTION STATEMENT TAOMEE HOLDINGS LIMITED (Name of the Issuer) Taomee Holdings Limited (Names of Persons Filing Statement) Ordinary shares, par value US$0.00002 per share (Title of Class of Securities) 1 87600Y106 (CUSIP Number) Sam Lawn, Chief Financial Officer Mr. Benson Haibing Wang Orient TM Parent Limited Dongzhengruibo (Shanghai) Investment Center (Name, Address and Telephone Number of]