[EXCEED COMPANY LTD. TO HOLD ITS Fujian, China www.ir.xdlong.cn akotlova@islandstocktransfer.com http://www.proxyandprinting.com/#!vote-your-proxy About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed] [IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE SHAREHOLDER MEETING TO BE HELD ON WEDNESDAY, JULY 31, 2013 Dear Shareholder: The proxy materials for our 2013 Annual Meeting of Shareholders are available on the Internet. We believe that this electronic delivery process expedites our shareholder’s receipt of proxy materials, while also lowering costs and reducing the environmental impact] [EXCEED COMPANY LTD. Annual General Meeting July 31, 2013 Agenda 1. Call to Order 2. 3. Ratification of the re-appointment of Crowe Horwath (HK) CPA Limited as the independent registered public accounting firm for the current fiscal year (vote by shareholders) 4. To transact such other business as may properly come before the meeting or any adjournment or postponement thereof] []