[Mecox Lane Limited Announces First Quarter 2013 Results Gross Profit Margin Up 0.4% Year over Year SHANGHAI, May 15, 2013 — Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), a leading brand and multi-channel retailer of apparel and accessories in China, today announced its unaudited financial results for the first quarter ended March 31, 2013. First Quarter 2013] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82- N/A]