[Mecox Lane and Giosis Propose Relaunch of M18.com as Marketplace Platform Mecox Lane Announces EGM to Consider Formation of JV with Giosis SHANGHAI, November 20, 2012 (GLOBE NEWSWIRE) — Mecox Lane Limited (“Mecox Lane” or the “Company”) (Nasdaq: MCOX), which operates one of China’s leading online platforms for apparel and accessories, today announced that its board of directors has approved] [MECOX LANE LIMITED (Incorporated in the Cayman Islands with limited liability) NOTICE OF EXTRAORDINARY GENERAL MEETING To be held on December 19, 2012 (or any adjourned or postponed meeting thereof) NOTICE IS HEREBY GIVEN that an extraordinary general meeting (the “EGM”) of Mecox Lane Limited (“Mecox Lane” or the “Company”) will be held at 18 th Floor, One Exchange Square,] [MECOX LANE LIMITED ( Incorporated in the Cayman Islands with limited liability) Form of Proxy for Extraordinary General Meeting (or any adjournment thereof) to be held on December 19, 2012 and at 18 /F , One Exchange Square, 8 Connaught Place, Central, Hong Kong Introduction This Form of Proxy is furnished in connection with the solicitation by the Board of] [To view Meeting materials please visit: http://ir.m18.com/agm.cfm Mecox Lane Limited JPMorgan Chase Bank, N.A., Depositary P.O. Box 64506, St. Paul, MN 55164-0506 PLEASE MARK, DATE AND SIGN ON REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. 1. That any and all transactions contemplated in the Subscription and Contribution Agreement dated as of November 20, 2012 by and among the] [SUBSCRIPTION AND CONTRIBUTION AGREEMENT THIS SUBSCRIPTION AND CONTRIBUTION AGREEMENT is made as of November 20, 2012 by and among Giosis Cayman Ltd., a limited company organized under the laws of Cayman Islands Company GHK Giosis Mecox Investor Mecox Mailorder Maiwang Mecox HK Mecox Entities and to be renamed Giosis Mecoxlane Ltd. (the “ RECITALS (A) Section 1 The Company desires] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82-N/A MECOX LANE LIMITED]

[Mecox Lane Limited Announces Third Quarter 201 2 Results Gross Profit Margin Up 10.0 % Year Over Year SHANGHAI, November 21, 2012 — Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), which operates one of China’s leading online platforms for apparel and accessories, today announced its unaudited financial results for the third quarter ended September 3 0 ,] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82-N/A MECOX LANE LIMITED]