[E-Commerce China Dangdang Inc. to Hold Annual General Meeting on November 12, 2012 Beijing, China, October 22, 2012 – E-Commerce China Dangdang Inc. (“Dangdang” or the “Company”) (NYSE: DANG), a leading business-to-consumer e-commerce company in China,, today announced that it will hold its annual general meeting of shareholders at 12/F, Jing An Center, No. 8 North Third Ring Road East,] [E-COMMERCE CHINA DANGDANG INC. (Incorporated in the Cayman Islands with limited liability) (NYSE Ticker: DANG) NOTICE OF ANNUAL GENERAL MEETING to be held on November 12, 2012 NOTICE IS HEREBY GIVEN that an annual general meeting of E-Commerce China Dangdang Inc. (the “Company”) will be held at 12/F, Jing An Center, No. 8 North Third Ring Road East, Chaoyang District,] [E-COMMERCE CHINA DANGDANG INC. (Incorporated in the Cayman Islands with limited liability) (NYSE Ticker: DANG) Form of Proxy for Annual General Meeting to be held on November 12, 2012 (or any adjourned or postponed meeting thereof) Introduction Company Common Shares AGM AGM Notice This Form of Proxy is furnished in connection with the solicitation by the Board of Directors of] [¢ ¢ Annual General Meeting of E-Commerce China Dangdang Inc. See Voting Instruction On Reverse Side. Please make your marks like this: x Use pen only For Against Abstain Resolution 1. 2. Authorization of each of the directors to take any and every action that might be necessary to effect the foregoing resolutions as such director, in his or her] [E-COMMERCE CHINA DANGDANG INC. By : Name : Peggy Yu Yu Title : Executive Chairwoman of the Board of Directors]