[Phoenix New Media to Hold 2012 Annual General Meeting on August 16, 2012 BEIJING, China, July 10, 2012 – Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), today announced that it will hold its annual general meeting of shareholders at No. 2-6, Dai King Street, Taipo Industrial Estate,] [PHOENIX NEW MEDIA LIMTED (Incorporated in the Cayman Islands with limited liability) NOTICE OF ANNUAL GENERAL MEETING to Be Held on August 16, 2012 (or any adjourned or postponed meeting thereof) NOTICE IS HEREBY GIVEN AGM Company 1. Proposal No. 1: To receive the audited consolidated financial statements of the Company for the fiscal year ended December 31, 2011. 2.] [Phoenix New Media Limited (the “Company”) P R O X Y I/We of , the holder of class ordinary shares 1 in the Company, hereby appoint the Chairman of the Annual General Meeting 2 or of as my/our proxy to vote on my/our behalf in respect of all matters and resolutions to be submitted for consideration and approval at the] [Phoenix New Media Limited SINOLIGHT PLAZA Floor 16 No.4 Qiyang Road Wangjing, Chaoyang District Beijing, 100102 People’s Republic of China PROXY STATEMENT General Company AGM The board of directors of Phoenix New Media Limited (the “ http://ir.ifeng.com This Proxy Statement can be accessed, free of charge, on the Investor Relations section of the Company’s website at Revocability of Proxies Record] [Deutsche Bank Trust Company Americas Trust & Securities Services Global Equity Services DEPOSITARY RECEIPTS Depositary Notice of Annual General Meeting of Shareholders of Phoenix New Media Limited. Issue: Phoenix New Media Limited / CUSIP: 71910C103 Country: Cayman Islands Meeting Details: Annual General Meeting of Shareholders at No. 2-6, Dai King Street, Taipo Industrial Estate, Taipo, New Territories, Hong Kong on] [ANNUAL GENERAL MEETING OF SHAREHOLDERS OF PHOENIX NEW MEDIA LIMITED August 16, 2012 Please sign, date and mail your proxy card in the envelope provided as soon as possible. i i n 00033033300300000000 3 081612 ISSUES PRESENTED FOR CONSIDERATION BY THE ANNUAL GENERAL MEETING ON AUGUST 16, 2012: PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK] [– Press Release: Phoenix New Media to Hold 2012 Annual General Meeting on August 16, 2012 – Notice of Annual General Meeting]