[EXCEED COMPANY LTD. TO HOLD ITS Fujian, China http://www.ir.xdlong.cn About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three] [EXCEED COMPANY LTD. NOTICE OF ANNUAL GENERAL MEETING July 5, 2012 Time: 10 a.m. (Beijing Time) Place: Macro Polo Hotel Jinjiang, Sunshine East Street, Qing Yang Town, Jinjiang, Fujian, China Matters to be voted on: 1. Ratification of selection of Crowe Horwarth (HK) CPA Limited as independent auditors (vote by shareholders) 2. 3. To transact such other business as may] [EXCEED COMPANY LTD. Annual General Meeting July 5, 2012 Agenda 1. Call to Order 2. Ratification of selection of Crowe Horwarth (HK) CPA Limited as independent auditors (vote by shareholders) 3. 4. Questions from Members 5. Adjournment PROPOSAL NUMBER ONE RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS On April 4, 2012, at the recommendation of the Audit Committee, the Company dismissed] []