[] [IMPORTANT NEWS—PLEASE READ IMMEDIATELY AND TAKE ACTION BEFORE 11:59 P.M., BEIJING TIME ON March 29, 2012 Taomee Holdings Limited (“Taomee”) has approved a share option exchange program in which you may be eligible to participate. This exchange program is an important opportunity for those of you that hold share options under Taomee’s 2010 Share Incentive Plan to exchange your existing] [TAOMEE HOLDINGS LIMITED OFFER TO EXCHANGE SHARE OPTIONS FOR REPLACEMENT RESTRICTED SHARES EXPIRES 11:59 P.M., BEIJING TIME, March 29, 2012 OFFERING CIRCULAR Taomee Holdings Limited (“Taomee,” “we,” “our” or “us”) is offering our eligible directors and employees the right to exchange vested and unvested outstanding options to purchase ordinary shares of Taomee, par value $0.00002 per share (the “Shares”) under] [TAOMEE HOLDINGS LIMITED OFFER TO EXCHANGE SHARE OPTIONS FOR REPLACEMENT RESTRICTED SHARES INDIVIDUAL OPTION STATEMENT [Name] [Address] Our records reflect that, as of February 24, 2012, you held the Eligible Options identified in the following table. Note that the Eligible Options included in this table may include options that you have already exercised, but have not yet been reported to] [TAOMEE HOLDINGS LIMITED OFFER TO EXCHANGE SHARE OPTIONS FOR REPLACEMENT RESTRICTED SHARES ELECTION FORM AND RELEASE AGREEMENT Instructions: • Before you complete or return this Election Form and Release Agreement (“Election Form”), you should read the Offering Circular dated March 16, 2012 that accompanies this Election Form. • You may obtain a copy of the Offering Circular by calling or]