LONG [eLong,] SC 13G: (Original Filing)
[CUSIP No. 290138205 1 NAMES OF REPORTING PERSONS 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A (SEE INSTRUCTIONS) o (a) (b) 3 SEC USE ONLY 4 CITIZENSHIP OR PLACE OF ORGANIZATION 5 SOLE VOTING POWER NUMBER OF 2,911,111.12 ordinary shares (1) SHARES 6 SHARED VOTING POWER BENEFICIALLY OWNED BY]