[TABLE OF CONTENTS Page PART I 5 Item 1: Identity of Directors, Senior Management and Advisers 5 Item 2: Offer Statistics and Expected Timetable 5 Item 3: Key Information 5 Item 4: Information on the Company 22 Item 4A: Unresolved Staff Comments 34 Item 5: Operating and Financial Review and Prospects 34 Item 6: Directors, Senior Management and Employees 50] [* ELONG, INC. SECTION 1. Purpose; Definitions The purpose of the Plan is to give the Company a competitive advantage in attracting, retaining and motivating officers, employees, directors and consultants and to provide the Company and its Affiliates with a share and incentive plan granting Awards to provide incentives directly linked to shareholder value. Certain terms used herein have definitions] [Power of Attorney China Company I, Guangfu Cui, a citizen of the People’s Republic of China (“ Authorize the Authorized Party to have full rights and authority to represent me, in my name as holder of 1.67% equity interest, according to laws and company articles of incorporation, to exercise any and all shareholder rights, including but not limited to: the] [Declaration and Undertaking To eLongNet Information Technology (Beijing) Co., Ltd. (“WFOE”) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, Inc. th 4 Declaration and Undertaking This CUI Guangfu (“Party A”) Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID No.: [] HUANG Chunhua (Spouse) ( Party B ) “ Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID Number: [] Whereas:] [Amendment to the Sixth Amended and Restated Loan Agreement This amendment was executed on August 15, 2013 in Beijing by the following parties: eLong, Inc. (“Party A”) : Legal Address Cayman, Cayman Islands Guangfu Cui (“Party B”) Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID No.: [ ] Each party hereto shall be called a “Party” and together the “Parties”] [Amendment to the Equity Interests Pledge Agreement This Amendment was executed on August 15, 2013 in Beijing by the following parties: Pledgee eLongNet Information Technology (Beijing) Co., Ltd. Address: 10 Jiuxianqiao Middle Road, Chaoyang District, Beijing Legal Representative: Guangfu Cui Pledgor Guangfu Cui Address: No.1, XiangHongqi Street, Haidian District, Beijing ID No.: [] Each party hereto shall be referred to] [Amendment to the Sixth Amended and Restated Business Operations Agreement This Amendment was executed on August 15, 2013 in Beijing by the following parties: Party A: Address: Legal Representative: Party B: Address: nd Legal Representative: Party C: Address: ID No.: WHEREAS: 1. On December 26, 2012, Party A and Party B entered into the Sixth Amended and Restated Business Operations] [Subsidiaries • eLongNet Information Technology (Beijing) Co., Ltd., a PRC company. • eLong Information Technology (Hefei) Co., Ltd., a PRC company Consolidated Affiliated Entities • Beijing eLong Information Technology Co., Ltd., a PRC company. • Beijing eLong Air Services Co., Ltd., a PRC company. • Beijing eLong International Travel Co., Ltd., a PRC company. • Beijing Asia Media Interactive Advertising] [I, Guangfu Cui, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not] [I, Rong Luo, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not] [eLong, Inc. Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2013 and results of operations of the Company for the year ended December 31, 2013. Guangfu Cui Chief Executive Officer March 31, 2014] [eLong, Inc. Certification of Principal Financial Officer Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2013 and results of operations of the Company for the year ended December 31, 2013. Rong Luo Chief Financial Officer March 31, 2014] [Consent of Independent Registered Public Accounting Firm We consent to the incorporation by reference in the following Registration Statements: (1) Registration Statement (Form S-8 No. 333-126381) pertaining to the eLong, Inc. Stock Option Plan dated April 18, 2001 and the eLong, Inc. Stock and Annual Incentive Plan dated July 23, 2004; (2) Registration Statement (Form S-8 No. 333-166722) pertaining to] [Consent of DaHui Lawyers [Letterhead of DaHui Lawyers] March 31, 2014 eLong, Inc. Block B, Xingke Plaza Building 10 Middle Jiuxianqiao Road Chaoyang District, Beijing 100015 People’s Republic of China Dear Sirs: Yours faithfully,]