MCOX [Mecox Lane] SC 13G/A: CUSIP NO. 58403M102 13 G Page 2 of

[CUSIP NO. 58403M102 13 G Page 2 of 9 Pages 1 NAME OF REPORTING PERSON EVER KEEN HOLDINGS LIMITED I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) 98-0567384 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP ¨ x (a) 3 SEC USE ONLY]

MCOX [Mecox Lane] SC 13G: Item 1: Reporting Person – FMR LLC Item

[Item 1: Reporting Person - FMR LLC Item 4: Delaware Item 5: 8,604,015 Item 6: 0 Item 7: 8,604,015 Item 8: 0 Item 9: 8,604,015 Item 11: 10.723% Item 12: HC Cusip #G5953U102 Item 1: Reporting Person - Edward C. Johnson 3d Item 5: 0 Item 6: 0 Item 7: 8,604,015 Item 8: 0 Item 9: 8,604,015 Item 11: 10.723%]

MCOX [Mecox Lane] SC 13G/A: (Original Filing)

[[Remainder of this page has been left intentionally blank.] February 6 , 2013. First Flite Holdings Co., Ltd. Alfred Beichun Gu Alfred Beichun Gu EX-99.1 2 a13-4424_1ex99d1.htm EX-99.A] [CUSIP NO. G5953U 102 Schedule 13 G 1 NAMES OF REPORTING PERSONS First Flite Holdings Co., Ltd.]

MCOX [Mecox Lane] SC 13G/A: [Remainder of this page has been left intentionally

[[Remainder of this page has been left intentionally blank.] February 6 , 2013. First Flite Holdings Co., Ltd. Alfred Beichun Gu Alfred Beichun Gu EX-99.1 2 a13-4424_1ex99d1.htm EX-99.A] [CUSIP NO. G5953U 102 Schedule 13 G 1 NAMES OF REPORTING PERSONS First Flite Holdings Co., Ltd.]

MCOX [Mecox Lane] CORRESP: (Original Filing)

[MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487 Tianlin Road, Shanghai 200233 People’s Republic of China January 25 , 2013 VIA EDGAR VIA HAND DELIVERY Tia L. Jenkins , Senior Assistant Chief Accountant Office of Beverages, Apparel and Mining Steve Lo John Archfield Erin Wilson James Lopez , Legal Branch Chief Division of Corporation Finance 100 F]

MCOX [Mecox Lane] CORRESP: MECOX LANE LIMITED 22nd Floor, Gems Tower, Building

[MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487 Tianlin Road, Shanghai 200233 People’s Republic of China January 25 , 2013 VIA EDGAR VIA HAND DELIVERY Tia L. Jenkins , Senior Assistant Chief Accountant Office of Beverages, Apparel and Mining Steve Lo John Archfield Erin Wilson James Lopez , Legal Branch Chief Division of Corporation Finance 100 F]

MCOX [Mecox Lane] 6-K: Mecox Lane Announces ADS Ratio Change SHANGHAI, January

[Mecox Lane Announces ADS Ratio Change SHANGHAI, January 21, 2013— Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), which operates one of China’s leading online platforms for apparel and accessories, announced today that the ratio for its American Depositary Shares (“ADSs”) representing ordinary shares of the Company (“Shares”) will change from one (1) ADS representing seven (7) Shares] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82-N/A MECOX LANE LIMITED]

MCOX [Mecox Lane] 6-K: (Original Filing)

[Mecox Lane Announces ADS Ratio Change SHANGHAI, January 21, 2013— Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), which operates one of China’s leading online platforms for apparel and accessories, announced today that the ratio for its American Depositary Shares (“ADSs”) representing ordinary shares of the Company (“Shares”) will change from one (1) ADS representing seven (7) Shares] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82-N/A MECOX LANE LIMITED]

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