[eLong Reports First Quarter 2011 Unaudited Financial Results BEIJING, May16, 2011 /PRNewswire-Asia/ eLong, (Nasdaq: LONG), a leading online travel service provider in China, today reported unaudited financial results for the first quarter ended March31, 2011. Highlights First Quarter 2011 Net revenues for the first quarterome from operations for the first quarter] [Tencent Acquires 16 % of eLong in Strategic Investment, Expedia,-invests eLong and Tencent tooperate to Bring Online Travel Services MAY 17, 2011 BEIJING eLong, (NASDAQ: LONG), a leading online travel service provider in China, today announced a strategic investment by Tencents Limited (SEHK 00700), one of the largest providers of Internet, mobile and telecommunication value-added] [EXECUTIONPY SHARE PURCHASEREEMENTreementmpany Purchaser SHARE PURCHASEREEMENT (this W I T N E S S E T H: Shares WHEREAS, on the terms and subject to thenditions set forth herein, thempany desires to issue and sell to the Purchaser, and the Purchaser desires to purchase from thempany 6,031,500 newly issued Ordinary Shares (as defined below) and] [EXECUTIONPY SHARE PURCHASEREEMENTreementmpany Purchaser SHARE PURCHASEREEMENT (this W I T N E S S E T H: 5,400,500 Shares WHEREAS, on the terms and subject to thenditions set forth herein, thempany desires to issue and sell to the Purchaser, and the Purchaser desires to purchase from thempany] [EXECUTIONPY INVESTOR RIGHTSREEMENTreementmpany Investor Expedia INVESTOR RIGHTSREEMENT (this W I T N E S S E T H: Share Purchasereement WHEREAS, thempany and the Investor are parties to a Share Purchasereementted of May16, 2011 (the NOW, THEREFORE, innsideration of the mutual promises andvenantsntained herein and other good and valuablensideration, the receipt and sufficiency of which]

[• • Dan Lynn, who is the Managing Director and Vice President APAC of Expedia, Inc. Mr. Lynn leads Expedia’s business in the Asia Pacific, including current business and expansion into new markets. Prior to his current role, Mr. Lynn held a variety of positions at Expedia, including Vice Present of Global Paid Search Marketing, Director of Strategy and Consumer]