LONG [eLong,] 20-F: TABLE OF CONTENTS Page PART I 5 Item

Ticker: LONG, Company: eLong, Inc., Type: 20-F, Date: 2013-04-25, XBRL Interactive Financials
Original SEC Filing: Click here


Webplus: LONG/20130425/20-F_2/1/000.htm SEC Original: v340367_20f.htm
TABLE OF CONTENTS Page PART I 5 Item 1: Identity of Directors, Senior Management and Advisers 5 Item 2: Offer Statistics and Expected Timetable 5 Item 3: Key Information 5 Item 4: Information on the Company 23




Webplus: LONG/20130425/20-F_2/2_EX-4.14/000.htm SEC Original: v340367_ex4-14.htm
Confidential AMENDMENT TO EMPLOYMENT AGREEMENT Company Employee Employment Agreement WHEREAS, eLong, Inc. (the “ WHEREAS, after consultation, the Company and the Employee wish to further amend certain terms of the Employment Agreement. Amendment NOW, THEREFORE, the Company and the Employee enter into this Amendment to Employment Agreement (the “ Annex 2 1. Section 3(b) 2. provided that “If the Compensation




Webplus: LONG/20130425/20-F_2/3_EX-4.28/000.htm SEC Original: v340367_ex4-28.htm
Execution Copy Power of Attorney China Company I, Guangfu Cui, a citizen of the People’s Republic of China (“ Authorize the Authorized Party to have full rights and authority to represent me, in my name as holder of 87.5% equity interest, according to law and the company’s articles of incorporation, to exercise any and all shareholder rights, including but not




Webplus: LONG/20130425/20-F_2/4_EX-4.29/000.htm SEC Original: v340367_ex4-29.htm
Execution Copy Declaration and Undertaking To eLongNet Information Technology (Beijing) Co., Ltd. (“WFOE”) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, Inc. th 4 Declaration and Undertaking This Guangfu Cui (“Party A”) Residence: No.1, Xiang Hongqi Street, Haidian District, Beijing ID No.: Chunhua Huang (Spouse) (“Party B”) Residence: No.1, Xiang Hongqi Street, Haidian District, Beijing ID Number: Whereas: Party




Webplus: LONG/20130425/20-F_2/5_EX-4.30/000.htm SEC Original: v340367_ex4-30.htm
Execution Copy Power of Attorney China Company I, Xie Zhen, a citizen of the People’s Republic of China (“ Authorize the Authorized Party to have full rights and authority to represent me, in my name as holder of 12.5% equity interest, according to law and the company’s articles of incorporation, to exercise any and all shareholder rights, including but not




Webplus: LONG/20130425/20-F_2/6_EX-4.31/000.htm SEC Original: v340367_ex4-31.htm
Execution Copy Declaration and Undertaking To eLongNet Information Technology (Beijing) Co., Ltd. (“WFOE”) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, Inc. th 4 Declaration and Undertaking This Zhen Xie (“Party A”) Residence: No. 68, Court 600, Yingkou Street, Yangpu District, Shanghai ID No.: Haiyan Shen (Spouse) (“Party B”) Residence: No. 68, Court 600, Yingkou Street, Yangpu District, Shanghai




Webplus: LONG/20130425/20-F_2/7_EX-4.32/000.htm SEC Original: v340367_ex4-32.htm
Execution Copy Sixth Amended and Restated Loan Agreement The Sixth Amended and Restated Loan Agreement is executed on December 26, 2012 by the following parties: eLong, Inc. (hereinafter “Party A”) Legal Address: Cayman, Cayman Islands Guangfu Cui (hereinafter “Party B”) Residence: ID No.: Zhen Xie (hereinafter “Party C”) Residence: ID No.: Each party hereto shall be called a “Party” and




Webplus: LONG/20130425/20-F_2/8_EX-4.33/000.htm SEC Original: v340367_ex4-33.htm
Execution Copy Equity Interests Pledge Agreement This Equity Interests Pledge Agreement (the “Agreement”) is entered into on the day of December 26, 2012 by and between the following parties: Pledgee eLongNet Information Technology (Beijing) Co., Ltd. Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing Legal Representative: Guangfu Cui Pledgor Guangfu Cui Address: No.1, Xiang Hongqi Street, Haidian District, Beijing ID No.:




Webplus: LONG/20130425/20-F_2/9_EX-4.34/000.htm SEC Original: v340367_ex4-34.htm
Execution Copy Sixth Amended and Restated Exclusive Purchase Right Agreement Party A: eLong, Inc. Registered Address: Party B (collectively): Guangfu Cui ID No.: Address: Zhen Xie Address: ID No.: Party C: Beijing eLong Information Technology Co., Ltd. Registered Address: nd , Legal Representative: Party D: eLongNet Information Technology (Beijing) Co., Ltd. Registered Address: Legal Representative: Each party hereto shall be




Webplus: LONG/20130425/20-F_2/10_EX-4.35/000.htm SEC Original: v340367_ex4-35.htm
Execution Copy Sixth Amended and Restated Business Operations Agreement This Sixth Amended and Restated Business Operations Agreement (the “Agreement”) is entered into on December 26, 2012 (the “Effective Date”) among the following parties: Party A: Address: Legal Representative: Party B: nd Address: 2 Legal Representative: Party C: Address: ID No.: Party D: Address: ID No.: WHEREAS: (1) Party A is




Webplus: LONG/20130425/20-F_2/11_EX-4.36/000.htm SEC Original: v340367_ex4-36.htm
Execution Copy Cooperation Agreement This Cooperation Agreement is entered into on December 26, 2012 in Beijing among the following parties: Party A: eLongNet Information Technology (Beijing) Co., Ltd. Address: No 10 Middle Jiuxianqiao Road, Beijing 100022 Legal Representative: Guangfu Cui Party B: Beijing eLong Information Technology Co., Ltd. Address: Xingke Plaza, Tower C, 2d Floor, No. 10 Middle Jiuxianqiao Road,




Webplus: LONG/20130425/20-F_2/12_EX-4.37/000.htm SEC Original: v340367_ex4-37.htm
Execution Copy Amended and Restated Technical Services Agreement This Amended and Restated Technical Consulting and Services Agreement (the “Agreement”) is entered into as of December 26, 2012 in Beijing. Party A: eLongNet Information Technology (Beijing) Co., Ltd. Legal Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing Legal Representative: CUI Guangfu Party B: Beijing eLong Information Technology Co., Ltd. Legal Address: nd




Webplus: LONG/20130425/20-F_2/13_EX-4.38/000.htm SEC Original: v340367_ex4-38.htm
Execution Copy Amended and Restated Trademark License Agreement This Amended and Restated Trademark License Agreement (the “Agreement”) is entered into as of December 26, 2012 in Beijing, China between the following parties. eLongNet Information Technology (Beijing) Co., Ltd. (the “Licensor”), Beijing eLong Information Technology Co., Ltd. (the “Licensee”), nd Each party will be referred to as a “Party” and the




Webplus: LONG/20130425/20-F_2/14_EX-4.39/000.htm SEC Original: v340367_ex4-39.htm
Execution Copy Amended and Restated Domain Name License Agreement This Amended and Restated Domain Name License Agreement (the “Agreement”) is entered into as of December 26, 2012 in Beijing between the parties listed below. Party A: Legal Address: 10 Jiuxianqiao Street, Chaoyang District Beijing Legal Representative: CUI Guangfu Party B: Legal Address: nd Xingke Plaza, Tower C, 2 Legal Representative:




Webplus: LONG/20130425/20-F_2/15_EX-4.40/000.htm SEC Original: v340367_ex4-40.htm
Execution Copy Power of Attorney China Company I, Guangfu Cui, a citizen of the People’s Republic of China (“ Authorize the Authorized Party to have full rights and authority to represent me, in my name as holder of 50.0% equity interest, according to the law and the company’s articles of incorporation, to exercise any and all shareholder rights, including but




Webplus: LONG/20130425/20-F_2/16_EX-4.41/000.htm SEC Original: v340367_ex4-41.htm
Execution Copy Declaration and Undertaking To eLongNet Information Technology (Beijing) Co., Ltd. (“WFOE”) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, Inc. th 4 Declaration and Undertaking This Guangfu Cui (“Party A”) Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID No.: Chunhua Huang (Spouse) (“Party B”) Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID Number: Whereas: Party A is




Webplus: LONG/20130425/20-F_2/17_EX-4.42/000.htm SEC Original: v340367_ex4-42.htm
Execution Copy Sixth Amended and Restated Loan Agreement The Sixth Amended and Restated Loan Agreement is executed on December 26, 2012 by the following parties: eLong, Inc. (“Party A”) Legal Address: Cayman, Cayman Islands Guangfu Cui (“Party B”) Residence: ID No.: Each party hereto shall be called a “Party” and together the “Parties” Whereas: 1. Party A is a company




Webplus: LONG/20130425/20-F_2/18_EX-4.43/000.htm SEC Original: v340367_ex4-43.htm
Execution Copy Equity Interests Pledge Agreement This Equity Interests Pledge Agreement (the “Agreement”) is entered into on the day of December 26, 2012 by and between the following parties: Pledgee eLongNet Information Technology (Beijing) Co., Ltd. Address: 10 Jiuxianqiao Middle Road, Chaoyang District, Beijing Legal Representative: Guangfu Cui Pledgor Guangfu Cui Address: No.1, XiangHongqi Street, Haidian District, Beijing ID No.:




Webplus: LONG/20130425/20-F_2/19_EX-4.44/000.htm SEC Original: v340367_ex4-44.htm
Execution Copy Sixth Amended and Restated Exclusive Purchase Right Agreement Party A: eLong, Inc. Registered Address: Party B (collectively): Guangfu Cui ID No.: Address: Party C: Beijing Asiamedia Interactive Advertising Co., Ltd. Registered Address: nd , Legal Representative: Party D: eLongNet Information Technology (Beijing) Co., Ltd. Registered Address: Legal Representative: Each party hereto shall be referred to as a “Party”,




Webplus: LONG/20130425/20-F_2/20_EX-4.45/000.htm SEC Original: v340367_ex4-45.htm
Execution Copy Sixth Amended and Restated Business Operations Agreement This Sixth Amended and Restated Business Operations Agreement (the “Agreement”) is entered into on December 26, 2012 (the “Effective Date”) among the following parties: Party A: Address: Legal Representative: Party B: Address: nd Legal Representative: Party C: Address: ID No.: WHEREAS: (1) Party A is a wholly foreign-owned enterprise legally registered




Webplus: LONG/20130425/20-F_2/21_EX-4.46/000.htm SEC Original: v340367_ex4-46.htm
Execution Copy Amended and Restated Trademark License Agreement This Amended and Restated Trademark License Agreement (the “Agreement”) is entered into as of December 26, 2012 in Beijing, China between the following parties. eLongNet Information Technology (Beijing) Co., Ltd. (“Licensor”), Beijing Asiamedia Interactive Advertising Co., Ltd. (“Licensee”), Each party will be referred to as a “Party” and the parties as the




Webplus: LONG/20130425/20-F_2/22_EX-4.47/000.htm SEC Original: v340367_ex4-47.htm
Execution Copy Amended and Restated Advertising Technical Consulting and Services Agreement This Amended and Restated Advertising Technical Consulting and Services Agreement (the “Agreement”) is entered into as of December 26, 2012 by the parties listed below in Beijing: Party A: Legal Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing Legal Representative: CUI Guangfu Party B: Beijing Asiamedia Interactive Advertising Co., Ltd.




Webplus: LONG/20130425/20-F_2/23_EX-8.1/000.htm SEC Original: v340367_ex8-1.htm
Subsidiaries • eLongNet Information Technology (Beijing) Co., Ltd., a PRC company • eLong Information Technology (Hefei) Co., Ltd., a PRC company Consolidated Affiliated Entities • , a PRC company. Beijing eLong Information Technology Co., Ltd. • , a PRC company. Beijing eLong Air Services Co., Ltd. • ., a PRC company. Beijing eLong International Travel Co., Ltd • , Ltd.,




Webplus: LONG/20130425/20-F_2/24_EX-12.1/000.htm SEC Original: v340367_ex12-1.htm
I, Guangfu Cui, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not




Webplus: LONG/20130425/20-F_2/25_EX-12.2/000.htm SEC Original: v340367_ex12-2.htm
I, Mike Doyle, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not




Webplus: LONG/20130425/20-F_2/26_EX-13.1/000.htm SEC Original: v340367_ex13-1.htm
eLong, Inc. Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2012 and results of operations of the Company for the year ended December 31, 2012. Guangfu Cui Chief Executive Officer April 25, 2013




Webplus: LONG/20130425/20-F_2/27_EX-13.2/000.htm SEC Original: v340367_ex13-2.htm
eLong, Inc. Certification of Principal Financial Officer Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2012 and results of operations of the Company for the year ended December 31, 2012. Mike Doyle Chief Financial Officer April 25, 2013




Webplus: LONG/20130425/20-F_2/28_EX-15.1/000.htm SEC Original: v340367_ex15-1.htm
Consent of Independent Registered Public Accounting Firm We consent to the incorporation by reference in the following Registration Statements: (1) Registration Statement (Form S-8 No. 333-126381) pertaining to the eLong, Inc. Stock Option Plan dated April 18, 2001 and the eLong, Inc. Stock and Annual Incentive Plan dated July 23, 2004; (2) Registration Statement (Form S-8 No. 333-166722) pertaining to




Webplus: LONG/20130425/20-F_2/29_EX-15.2/000.htm SEC Original: v340367_ex15-2.htm
Consent of DaHui Lawyers [Letterhead of DaHui Lawyers] April 25, 2013 eLong, Inc. Block B, Xingke Plaza Building 10 Middle Jiuxianqiao Road Chaoyang District, Beijing 100015 People’s Republic of China Dear Sirs: Yours faithfully,



Company Information:

Ticker: LONG, Company: eLong, Inc., Type: 20-F, Date: 2013-04-25, XBRL Interactive FinancialsCIK: 0001290903, Location: F4, SIC: 4700, SIC Desc: TRANSPORTATION SERVICES
Business Phone & Address:
10 JIU XIANQIAO MIDDLE ROAD,, XINGKE PLAZA BUILDING B 3TH FL, CHAOYANG
BEIJING 100016

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